Our parent company London Square has seen immense success over the past decade in developing state-of-the-art homes and developing communities that last and belong. This success has led to multiple awards for customer service and design.
While we may be a new company, we are built on the continued success of London Square, enabling us the financial backing and expertise to launch and grow successfully.
We are proud of our commitment to providing much-needed new homes across all tenures in Greater London and are deidated to going above and beyond to deliver truly affordable homes.
With over 25 years' experience in the regeneration and affordable sector, Barbara is driving forward plans for shared ownership and affordable homes. A chartered surveyor, she joined from Royal Borough of Windsor and Maidenhead, where she was MD of the council’s property company. Before that, Barbara was MD at Lampton 360 Ltd, where she set up development and investment companies to deliver housing in the London Borough of Hounslow. She has also had director level roles at Savills and Berkeley First.
Simon Dudley has an outstanding track record in the housing sector, as Chairman of the Ebbsfleet Development Corporation, as a board member and former Interim Chair of Homes England and a former council leader. Simon provides exceptional experience at Square Roots to support the planned growth as a significant provider of affordable homes in Greater London.
Clare Coghill provides invaluable insights on the provision, governance and management of affordable housing. Claire is a former leader of the London Borough of Waltham Forest and has held board level appointments at London Councils and the Local Government Association.
With over 25 years experience across the public and private sectors in London and nationwide, Dawn brings exceptional knowledge within a regulatory environment, encompassing technical skills in the areas of governance, audit, risk management, internal controls and strategic development. Dawn is executive director within Aster Group where she has responsibility for growth and assurance.
Following a 15-year career at Barratt Developments, where he rose from Sales Manager to Regional Chairman, he oversaw the creation of around 3,000 new homes each year with sales of almost £800 million per annum. Adam founded London Square in 2010, and remains the driving force behind the continued success of the company.
Responsible for all aspects of financial governance, Scott has an outstanding track record. With over 25 years’ experience he has managed over £2 billion of debt and equity transactions, in addition to working at board level for a wide variety of companies across industries including technology, healthcare and financial services
Square Roots are partnering with institutional investors and bring a new perspective to the sector, facilitating significant capital and incremental affordable units. We are building relationships with local authorities to ensure we are delivering suitable affordable housing to support demand in each local borough. Our approach is collaborative and communicative, ensuring regular engagement and pro activity.
We’re proud to say our customer care is award winning, something we want to continue as we strive to give customers the most enjoyable and helpful experience possible.
We continuously, review and update our policies to ensure we meet the needs of our customers as well as regulatory and legal requirements. If you require any further information, please contact us.