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Established in 2021 by leading property specialist London Square, Square Roots benefits from the business’ scale, delivery expertise and award winning standards in design, sustainability, customer service and placemaking.
Together we’re committed to creating places that reflect the capital at its best, dynamic, diverse and full of life.
Delivery through partnership
With a fresh entrepreneurial perspective on the sector, Square Roots has built trusted relationships with institutional investors and local authorities to enable the delivery of affordable homes at scale.
Our approach is built on collaboration, a track record of delivery exceptional design and customer service. This means we can tailor our approach to local needs and create long-term positive outcomes for customers, communities and our stakeholders.
our customer promise
Choosing an affordable home shouldn’t mean compromising on how you live. So every Square Roots home is designed with care, combining quality, sustainability and thoughtful detail to support modern London living.
We promise to build homes our customers are proud to live in, maintain high standards across design and build and provide clear, reliable communication to residents.
Charity
partnerships
Square Roots is proud to be an official campaign sponsor of 165,000 Reasons, supporting its work to raise awareness, build partnerships and focus attention on long-term reform and practical solutions to the crisis of children living in temporary accommodation.
Board Members
Clare Coghill
Chair of the Board & Member of Renumeration Committee- Independent
Clare Coghill provides invaluable insights on the provision, governance, and management of affordable housing. Clare is, an exceptional leader and communicator with abilities to manage complex challenges, develop and maintain strong relationships to deliver growth and change. Clare is passionate about place-making, and the creation of sustainable communities with a clear focus on the customer voice. Clare has also held board level appointments at London Councils and the Local Government Association.
Barbara Richardson
Managing Director & Member of the Board
With over 30 years’ experience in regeneration and affordable housing sector, Barbara is delivering new shared ownership and affordable rented homes through Square Roots, a wholly owned subsidiary of London Square.
A Fellow Chartered Surveyor, in planning & development, she has worked extensively in bringing forward both private and public sector land, through individual acquisitions or joint venture partnerships to enhance place-making and enable the delivery of much needed affordable new homes.
Russell Lyons
Vice Chair of the Board, & Chair of Audit & Risk Committee - Independent
Russell is a Fellow of the Institute of Chartered Accountants, having trained and qualified with Price Waterhouse. He spent 12 years in the Audit and Business Assurance practice before moving into the commercial real estate sector with Canary Wharf Group Investment Holdings plc (CWG). Russell spent 25 years with CWG heading up the Finance function in his role as Chief Financial Officer.
Dawn Fowler-Stevens
Board Member & Member of Audit & Risk Committee- Independent
With over 30 years’ experience across the public and private sectors in London and nationwide, Dawn brings exceptional knowledge within a regulatory environment, encompassing technical skills in the areas of governance, audit, risk management, internal controls, and strategic development. Dawn is executive director within Aster Group where she has responsibility for strategy, growth, and assurance.
Suki Jandu
Board Member & Chair of Remuneration Committee - Independent
With over 32 years of experience in the affordable housing sector, working across extra care, supported and independent living, home ownership and affordable rent. Suki has extensive experience of working with executive teams, boards, and customers. Currently Executive Director, Housing Services at Anchor. His experience focuses on neighbourhood & customer services, regeneration, & asset management, leading complex services. Suki is also a member of Group Audit Committee for Riverside.
Adam Lawrence
Board Member & Member of Remuneration Committee - Connected
Adam founded London Square in 2010 and remains the driving force behind the continued success of the company. Adam provides astute and agile leadership to a team of more than 200 staff, with land, construction, production, and sales and marketing divisions, working from its headquarters in West London.
Scott Brown
Board Member & Member of Audit & Risk Committee- Connected
Responsible for all aspects of financial governance, Scott has an outstanding track record. With over 25 years’ experience he has managed over £2 billion of debt and equity transactions, in addition to working at board level for a wide variety of companies across industries including technology, healthcare and financial services.
Our policies
We continuously, review and update our policies to ensure we meet the needs of our customers as well as regulatory and legal requirements. If you require any further information, please contact us.
