Our parent company London Square has seen immense success over the past decade in developing state-of-the-art homes and developing communities that last and belong. This success has led to multiple awards for customer service and design.

While we may be a new company, we are built on the continued success of London Square, enabling us the financial backing and expertise to launch and grow successfully.

our team

We are proud of our commitment to providing much-needed new homes across all tenures in Greater London and are deidated to going above and beyond to deliver truly affordable homes.

Our Team

Barbara Richardson

Managing Director

With over 25 years' experience in the regeneration and affordable sector, Barbara is driving forward plans for shared ownership and affordable homes. A chartered surveyor, she joined from Royal Borough of Windsor and Maidenhead, where she was MD of the council’s property company.  Before that, Barbara was MD at Lampton 360 Ltd, where she set up development and investment companies to deliver housing in the London Borough of Hounslow. She has also had director level roles at Savills and Berkeley First.​

Our Team

Simon Dudley


Simon Dudley has an outstanding track record in the housing sector, as Chairman of the Ebbsfleet Development Corporation, as a board member and former Interim Chair of Homes England and a former council leader. Simon provides exceptional experience at Square Roots to support the planned growth as a significant provider of affordable homes in Greater London.

Our Team

Clare Coghill


Clare Coghill provides invaluable insights on the provision, governance and management of affordable housing. Claire is a former leader of the London Borough of Waltham Forest and has held board level appointments at London Councils and the Local Government Association. 

Our Team

Dawn Fowler-Stevens

Independent Non-Exec Board Member

With over 25 years experience across the public and private sectors in London and nationwide, Dawn brings exceptional knowledge within a regulatory environment, encompassing technical skills in the areas of governance, audit, risk management, internal controls and strategic development. Dawn is executive director within Aster Group where she has responsibility for growth and assurance.​

Our Team

Adam Lawrence

Non-Exec Board Member​
(CEO, London Square)

Following a 15-year career at Barratt Developments, where he rose from Sales Manager to Regional Chairman, he oversaw the creation of around 3,000 new homes each year with sales of almost £800 million per annum. Adam founded London Square in 2010, and remains the driving force behind the continued success of the company.

Our Team

Scott Brown

Non-Exec Board Member​
(CFO, London Square)

Responsible for all aspects of financial governance, Scott has an outstanding track record.  With over 25 years’ experience he has managed over £2 billion of debt and equity transactions, in addition to working at board level for a wide variety of companies across industries including technology, healthcare and financial services

Our Promise
to Customers

About us

At Square Roots we strive to provide exemplary customer service at every stage of your journey with us. Supported by London Square and their award winning customer service; achieving the 2021 Gold Award for customer satisfaction for the second year running and the Outstanding Achievement Award  by independent survey company In-House Research.

Build Warranty

All our homes come with a 10 year build warranty, with the first two years directly covered by Square Roots to give you peace of mind.

Consumer Code for Home Builders

We are dedicated to the Consumer Code for Home Builders and the security it gives our customers

The purpose of the code is to ensure home buyers are treated fairly, know what service levels to expect, are given reliable information upon which to make their decision and know how to access speedy, low-cost dispute-resolution arrangements if they are dissatisfied.

Here is the consumer code for homebuilders for the CTA: Home - Consumer Code 

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Shared Ownership Eligibility Check

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