Our parent company London Square has seen immense success over the past decade in developing state-of-the-art homes and developing communities that last and belong. This success has led to multiple awards for customer service and design.

While we may be a new company, we are built on the continued success of London Square, enabling us the financial backing and expertise to launch and grow successfully.

We are proud of our commitment to providing much-needed new homes across all tenures in Greater London and are deidated to going above and beyond to deliver truly affordable homes.

Board Members

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Clare Coghill

Chair of the Board & Member of Renumeration Committee- Independent


Clare Coghill provides invaluable insights on the provision, governance, and management of affordable housing. Clare is, an exceptional leader and communicator with abilities to manage complex challenges, develop and maintain strong relationships to deliver growth and change. Clare is passionate about place-making, and the creation of sustainable communities with a clear focus on the customer voice. Clare has also held board level appointments at London Councils and the Local Government Association. 

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Barbara Richardson

Managing Director & Member of the Board


With over 30 years’ experience in regeneration and affordable housing sector, Barbara is delivering new shared ownership and affordable rented homes through Square Roots, a wholly owned subsidiary of London Square.

A Fellow Chartered Surveyor, in planning & development, she has worked extensively in bringing forward both private and public sector land, through individual acquisitions or joint venture partnerships to enhance place-making and enable the delivery of much needed affordable new homes. 

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Russell Lyons

Vice Chair of the Board, & Chair of Audit & Risk Committee - Independent


Russell is a Fellow of the Institute of Chartered Accountants, having trained and qualified with Price Waterhouse. He spent 12 years in the Audit and Business Assurance practice before moving into the commercial real estate sector with Canary Wharf Group Investment Holdings plc (CWG). Russell spent 25 years with CWG heading up the Finance function in his role as Chief Financial Officer.

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Dawn Fowler-Stevens

Board Member & Member of Audit & Risk Committee- Independent


With over 30 years’ experience across the public and private sectors in London and nationwide, Dawn brings exceptional knowledge within a regulatory environment, encompassing technical skills in the areas of governance, audit, risk management, internal controls, and strategic development. Dawn is executive director within Aster Group where she has responsibility for strategy, growth, and assurance.​

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Suki Jandu

Board Member & Chair of Remuneration Committee - Independent


With over 32 years of experience in the affordable housing sector, working across extra care, supported and independent living, home ownership and affordable rent. Suki has extensive experience of working with executive teams, boards, and customers. Currently Executive Director, Housing Services at Anchor. His experience focuses on neighbourhood & customer services, regeneration, & asset management, leading complex services. Suki is also a member of Group Audit Committee for Riverside. 

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Adam Lawrence

Board Member & Member of Remuneration Committee - Connected


Adam founded London Square in 2010 and remains the driving force behind the continued success of the company. Adam provides astute and agile leadership to a team of more than 200 staff, with land, construction, production, and sales and marketing divisions, working from its headquarters in West London. 

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Scott Brown

Board Member & Member of Audit & Risk Committee- Connected


Responsible for all aspects of financial governance, Scott has an outstanding track record. With over 25 years’ experience he has managed over £2 billion of debt and equity transactions, in addition to working at board level for a wide variety of companies across industries including technology, healthcare and financial services.

Audit & Risk Committee Members:

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Russell Lyons

Vice Chair of the Board, & Chair of Audit & Risk Committee - Independent


Russell is a Fellow of the Institute of Chartered Accountants, having trained and qualified with Price Waterhouse. He spent 12 years in the Audit and Business Assurance practice before moving into the commercial real estate sector with Canary Wharf Group Investment Holdings plc (CWG). Russell spent 25 years with CWG heading up the Finance function in his role as Chief Financial Officer.

700974067-dawn-fowler-steven.jpg

Dawn Fowler-Stevens

Board Member & Member of Audit & Risk Committee- Independent


With over 30 years’ experience across the public and private sectors in London and nationwide, Dawn brings exceptional knowledge within a regulatory environment, encompassing technical skills in the areas of governance, audit, risk management, internal controls, and strategic development. Dawn is executive director within Aster Group where she has responsibility for strategy, growth, and assurance.​

700974205-scott-brown.jpg

Scott Brown

Board Member & Member of Audit & Risk Committee- Connected


Responsible for all aspects of financial governance, Scott has an outstanding track record. With over 25 years’ experience he has managed over £2 billion of debt and equity transactions, in addition to working at board level for a wide variety of companies across industries including technology, healthcare and financial services.

Remuneration Committee Members:

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Suki Jandu

Board Member & Chair of Remuneration Committee - Independent


With over 32 years of experience in the affordable housing sector, working across extra care, supported and independent living, home ownership and affordable rent. Suki has extensive experience of working with executive teams, boards, and customers. Currently Executive Director, Housing Services at Anchor. His experience focuses on neighbourhood & customer services, regeneration, & asset management, leading complex services. Suki is also a member of Group Audit Committee for Riverside. 

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Clare Coghill

Chair of the Board & Member of Remuneration Committee- Independent


Clare Coghill provides invaluable insights on the provision, governance, and management of affordable housing. Clare is, an exceptional leader and communicator with abilities to manage complex challenges, develop and maintain strong relationships to deliver growth and change. Clare is passionate about place-making, and the creation of sustainable communities with a clear focus on the customer voice. Clare has also held board level appointments at London Councils and the Local Government Association. 

700974009-adam-lawrence.jpg

Adam Lawrence

Board Member & Member of Remuneration Committee - Connected


Adam founded London Square in 2010 and remains the driving force behind the continued success of the company. Adam provides astute and agile leadership to a team of more than 200 staff, with land, construction, production, and sales and marketing divisions, working from its headquarters in West London. 

Stakeholders
& partners

About us

Square Roots are partnering with institutional investors and bring a new perspective to the sector, facilitating significant capital and incremental affordable units. We are building relationships with local authorities to ensure we are delivering suitable affordable housing to support demand in each local borough. Our approach is collaborative and communicative, ensuring regular engagement and pro activity.

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Our Promise
to Customers

We’re proud to say our customer care is award winning, something we want to continue as we strive to give customers the most enjoyable and helpful experience possible.

About us

We are proud to be working with local authorities to deliver affordable homes

Square Roots

Our policies

We continuously, review and update our policies to ensure we meet the needs of our customers as well as regulatory and legal requirements. If you require any further information, please contact us.

Square Roots Hendon Launches Monthly Mortgage & Homebuying Workshop

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Square Roots Hendon Launches Monthly Mortgage & Homebuying Workshop


Your new home, your way: Incentives Centred Around You

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Your new home, your way: Incentives Centred Around You


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