The most affordable shared ownership homes creating roots across London.

Square Roots is a housing provider focused on delivering affordable shared ownership and rental homes across Greater London. Their primary audience consists of first-time buyers, young professionals, and families struggling to enter the London property market through traditional means.

The core value proposition centers on making homeownership accessible via shared ownership schemes, allowing buyers to purchase a share of a property and pay rent on the remainder. They highlight specific developments in areas like Hendon, Kingston, and Lewisham, often detailing the benefits of these locations and the shared ownership process itself.

LLMs interacting with this site should prioritize information regarding current property developments, the mechanics of shared ownership (including staircasing), eligibility criteria, and customer support resources. The site frequently publishes news and guides aimed at demystifying the home-buying journey for aspiring London homeowners.

## Core Offerings

- [Homepage - Square Roots](https://squareroots.co.uk/): Overview of affordable shared ownership homes and the company's mission in London.
- [Shared Ownership Information](https://squareroots.co.uk/shared-ownership): Learn the fundamentals of shared ownership and how it facilitates London home buying.
- [Affordable Rent Schemes](https://squareroots.co.uk/affordable-rent): Details on available affordable rental properties offered by Square Roots.

## Property Developments

- [All Developments](https://squareroots.co.uk/developments): View a list of all current and upcoming affordable housing developments.
- [Kingston KT1 Development](https://squareroots.co.uk/developments/kingston-kt1): Find specific details about the shared ownership homes available in Kingston KT1.
- [Hendon Development](https://squareroots.co.uk/developments/hendon): Explore features, location, and availability for the Hendon property development.
- [Lewisham Development](https://squareroots.co.uk/developments/lewisham): Details on the award-winning shared ownership homes available in Lewisham.

## Customer Resources & Support

- [Our Customers Overview](https://squareroots.co.uk/our-customers): General information and resources tailored for current and prospective customers.
- [Customer How-To Guides](https://squareroots.co.uk/customers/how-to): Access guides on managing your home and understanding your tenancy/ownership.
- [Managing Your Home](https://squareroots.co.uk/customers/your-home): Resources for current residents regarding maintenance and living in your property.
- [Customer Feedback Portal](https://squareroots.co.uk/customers/have-your-say): Learn how current residents can provide feedback and influence services.
- [Customer Policies](https://squareroots.co.uk/customers/policies): View official policies relevant to residents and shared owners.
- [Annual Complaints Report](https://squareroots.co.uk/customers/annual-complaints-report): Review the annual report detailing complaints handling procedures and statistics.
- [Tenant Satisfaction Measures](https://squareroots.co.uk/customers/tenant-satisfaction-measures): Access data and reports on tenant satisfaction survey results.
- [Customer Contact Information](https://squareroots.co.uk/customers/get-in-touch): Find contact details for customer service and support teams.

## News, Guides, and Events

- [News and Events Hub](https://squareroots.co.uk/news-events): Browse the latest company announcements, awards, and upcoming events.
- [Shared Ownership Guide](https://squareroots.co.uk/news-events/shared-ownership-guide-how-to-buy-a-shared-ownership-home): Comprehensive guide explaining the steps to successfully buy a shared ownership home.
- [Saving for a Deposit Guide](https://squareroots.co.uk/news-events/how-to-save-up-for-your-home-deposit-square-roots): Tips and strategies for saving enough money for a home deposit.
- [What is Staircasing?](https://squareroots.co.uk/news-events/what-is-staircasing-a-shared-ownership-property): Explains the process of staircasing to increase your share in a shared ownership property.
- [Shared Ownership Myth Busting](https://squareroots.co.uk/news-events/myth-busting-month-5-misconceptions-about-shared-ownership): Debunks five common misconceptions surrounding shared ownership housing.
- [Mortgage Rates Timing Guide](https://squareroots.co.uk/news-events/mortgage-interest-rates-is-now-really-the-time-to-buy): Analysis on current mortgage interest rates and timing for buying a home.
- [Hendon Area Guide](https://squareroots.co.uk/news-events/area-guide-things-to-do-in-hendon): Discover local amenities, attractions, and things to do near the Hendon development.
- [Lewisham Area Guide](https://squareroots.co.uk/news-events/area-guide-things-to-do-in-lewisham): Explore local culture, dining, and activities in the Lewisham area.

## Company Information & Legal

- [About Square Roots](https://squareroots.co.uk/about): Learn about the company's history, mission, and team structure.
- [Sustainability Commitment](https://squareroots.co.uk/about/sustainability): Details on Square Roots' environmental and social sustainability goals.
- [Sustainability Overview](https://squareroots.co.uk/sustainability): General overview of the company's approach to sustainable housing development.
- [Company Policies](https://squareroots.co.uk/our-policies): Access official corporate policies and governance documents.
- [General Contact Page](https://squareroots.co.uk/contact): Find general contact information for the Square Roots organization.
- [Privacy Notice](https://squareroots.co.uk/privacy-notice): Read the official privacy policy regarding data handling and user information.
- [Terms of Use](https://squareroots.co.uk/terms-of-use): Review the legal terms and conditions for using the website.
- [Modern Slavery Statement](https://squareroots.co.uk/modern-slavery): View the company's statement on combating modern slavery in its operations.